Fast-Growing Industries Offer Opportunities for Sales
With the economy sputtering along and no quick relief in sight, focusing your sales and marketing efforts on businesses where you will be most likely to achieve success is absolutely essential. We all need to “follow the money.” Knowing which industries are growing quickly can give you a leg up on knowing whom to target, since these are precisely the businesses whose needs will be growing. If you can supply them, you can piggyback on their growth.
That’s what makes Kelly Services’ “Top 25 Fastest Growing Industries” report so valuable.
One of the things you’ll note in the report is the prevalence of healthcare businesses. Home healthcare, outpatient care, mental health services, therapy, elder care services, medical and diagnostic laboratories, physicians’ offices and administration, chiropractors, optometric and dental services, other health practitioners—that’s 10 out of the 25 fastest growing businesses devoted to healthcare. If you can find ways to make your products or services compelling in that arena, you can tap into its growth.
The “information” and “education” fields also appear to be ripe for sales, with EDP and internet hosting and publishing, cable and satellite programming, software publishers, education support services and independent writers and artists all showing up on the list. If you have content to offer or services that can help people in any of these industries produce their own products, you should be developing a sales strategy now.
Of course, that’s not all. Check out the report and see of there’s any way for your business to capitalize on the trends.