Loosen Up: This Ain’t Your Father’s Workforce
A headline from one of our favorite marketing blogs, David Meerman Scott’s WebInkNow, caught our attention the other day: How to Build a Crappy Workforce. Well how could a headline like that NOT catch our attention? More importantly, the content of the posting really hit home.
In it DMS reflects on the Cisco Connected World Technology Report, a recent study commissioned by Cisco of nearly 3000 college students and recently employed college graduates, many working in their first full-time jobs. More specifically, he comments on two startling findings:
- More than two of five would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility.
- The study revealed that one in three college students and young professionals consider the Internet to be as important as air, water, food, and shelter.
Allow us to add a few more remarkable findings from the study:
- At least one in four said the absence of remote access would influence their job decisions, such as leaving companies sooner rather than later, slacking off, or declining job offers outright.
- Three out of 10 feel that once they begin working, it will be their right—more than a privilege—to be able to work remotely with a flexible schedule.
For those of you in the business of hiring great employees for their companies, all we can say is “take note.” The technologies your company may consider “time wasters” or “productivity killers”—remote Internet access and social media access, in particular—are precisely the technologies young workers EXPECT from their employers. And flexibility in the workplace is no longer a nice-to-have, it’s a must have.
So if you’re still blocking social media, or expecting your workers to enter at 8 AM and exit at 5 PM until they receive the gold watch, you have pretty much resigned yourself to the set of employees who will not help you compete for leadership in your business. You could call that a “crappy workforce.” Just be careful not to call it “my workforce.”